On-page SEO refers to the optimization of individual web pages to improve their visibility and ranking in search engine results pages (SERPs). It involves various techniques and strategies that focus on the content, structure, and design of a website to make it more search engine friendly and user-friendly.
On-page SEO factors include optimizing the page titles, meta descriptions, heading tags, content, images, internal links, URL structure, and mobile-friendliness. Keyword research is also an important aspect of on-page SEO, as it helps to identify the most relevant and high-traffic keywords for a particular web page.
By optimizing these on-page factors, search engines can easily understand the content of a web page, which improves its relevance and ranking in search results. Additionally, optimized on-page elements can improve the user experience, making the site more accessible and easy to navigate.
Overall, on-page SEO is an essential part of any SEO strategy, as it helps to increase visibility, traffic, and conversions on a website.